Shakhtar and Rexona
Tuesday, February 18, 2020
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TM Rexona has become a premium partner of FC Shakhtar
The collaboration provides for the creation of promotional materials and activities for fans.
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On February 18, they signed a co-operation agreement. FC Shakhtar’s CEO Sergei Palkin handed the representative of TM Rexona an exclusive personalized T-shirt, with the Shakhtar midfielders Taras Stepanenko and Yevhen Konoplyanka taking part in the photo shoot.
Shakhtar is the first club in Ukraine and the fourth one worldwide after Chelsea, Manchester City, and New York City, to have concluded a co-operation agreement with Rexona. The trademark of the British-Dutch company Unilever, one of the leading global manufacturers of consumer goods, has been present in the Ukrainian market for more than 20 years now.
Number one
On February 18, they signed a co-operation agreement. FC Shakhtar’s CEO Sergei Palkin handed the representative of TM Rexona an exclusive personalized T-shirt, with the Shakhtar midfielders Taras Stepanenko and Yevhen Konoplyanka taking part in the photo shoot.
Shakhtar is the first club in Ukraine and the fourth one worldwide after Chelsea, Manchester City, and New York City, to have concluded a co-operation agreement with Rexona. The trademark of the British-Dutch company Unilever, one of the leading global manufacturers of consumer goods, has been present in the Ukrainian market for more than 20 years now.
Given the extensive experience of Rexona’s presence in professional sports and in the field of activating sports projects, I’m sure that the partnership will be effective for the club and attractive for our fans
Sergei Palkin, FC Shakhtar CEO:
“I’m glad to welcome Rexona as our premium partner. Shakhtar is proud to work with the world-renowned companies. Collaboration with a leading global brand in hygiene is important to us. Given the extensive experience of Rexona’s presence in professional sports and in the field of activating sports projects, I’m sure that the partnership will be effective for the club and attractive for our fans.”
“I’m glad to welcome Rexona as our premium partner. Shakhtar is proud to work with the world-renowned companies. Collaboration with a leading global brand in hygiene is important to us. Given the extensive experience of Rexona’s presence in professional sports and in the field of activating sports projects, I’m sure that the partnership will be effective for the club and attractive for our fans.”
We are very happy to start our partnership with FC Shakhtar - the team of professionals and the expert in this important sport that the Ukrainians like so much
Vassili Bovdilov, Country Director for Unilever in Ukraine:
“We are very happy to start our partnership with FC Shakhtar - the team of professionals and the expert in this important sport that the Ukrainians like so much. Rexona supports its commitment and passion for sports worldwide, promoting active lifestyles because the brand’s mission is to encourage continuous movement. I’m sure that our co-operation will be able to instil the love and passion for football in even more Ukrainians.”
This is a reminder that Shakhtar already cooperates with some world-renowned (Nike, Parimatch, Pepsi, Herbalife) and leading Ukrainian brands (SCM, SkyUp Airlines, FUIB). Rexona, apart from collaborating with the clubs of the English Premier League and MLS, is also a partner of the Spanish LaLiga and the McLaren F1 team.
“We are very happy to start our partnership with FC Shakhtar - the team of professionals and the expert in this important sport that the Ukrainians like so much. Rexona supports its commitment and passion for sports worldwide, promoting active lifestyles because the brand’s mission is to encourage continuous movement. I’m sure that our co-operation will be able to instil the love and passion for football in even more Ukrainians.”
This is a reminder that Shakhtar already cooperates with some world-renowned (Nike, Parimatch, Pepsi, Herbalife) and leading Ukrainian brands (SCM, SkyUp Airlines, FUIB). Rexona, apart from collaborating with the clubs of the English Premier League and MLS, is also a partner of the Spanish LaLiga and the McLaren F1 team.
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