Shakhtar store opened at Olimpiyskiy
Sunday, September 26, 2021
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On September 25, before the Ukrainian league match vs Veres, they opened a Shakhtar club store at the NSC Olimpiyskiy
FC Shakhtar Store is the name of Shakhtar's first branded shop in Kyiv which is located by the stadium entrance and faces the Palats Sportu metro station.
A symbolic ribbon was cut by the Shakhtar Trading LLC director Yurii Kuzmin and the Puma Ukraine marketing manager Tatyana Kovalenko. The FC Shakhtar director of football Darijo Srna and the forward Dentinho took part in the opening of the FC Shakhtar Store and gave an autograph session for the fans.
The store is divided into four areas, with each of them featuring the exclusive merchandise, from player kits to stuffed animal toys. The club gear is intertwined here with street-style clothing and footwear from the global brand Puma that is FC Shakhtar’s technical partner.
Yurii Kuzmin, Shakhtar Trading LLC Director:
"A modern football club is a system of interacting and complementary divisions. One of them is a brand store, without which it is simply impossible to imagine a modern club. This is the place where the fans get the opportunity to be a part of their favourite club, to show their loyalty, to feel their commitment to the club. It was the desire to create this kind of place that prompted the opening of the FC Shakhtar Store."
Tatyana Kovalenko, Puma Ukraine Marketing Manager:
"The opening of the store is primarily about the prestige and image of the two brands. Presently, Puma has many collaborations with big teams, all of them have fan shops. Together with Shakhtar, we tried to create a store of a global European level so that it would meet international standards. This is just the beginning, we will develop further. It’s just high season now. I think the fans will be happy to come to the stadium and see the FC Shakhtar Store here. Puma designers worked on the store layout and style in line with the club identity. We tried to place here the largest stock of our collaborative clothing and footwear. Moreover, just the Puma brand range and Shakhtar products are presented here. Any football fan can find here everything they need."
A symbolic ribbon was cut by the Shakhtar Trading LLC director Yurii Kuzmin and the Puma Ukraine marketing manager Tatyana Kovalenko. The FC Shakhtar director of football Darijo Srna and the forward Dentinho took part in the opening of the FC Shakhtar Store and gave an autograph session for the fans.
The store is divided into four areas, with each of them featuring the exclusive merchandise, from player kits to stuffed animal toys. The club gear is intertwined here with street-style clothing and footwear from the global brand Puma that is FC Shakhtar’s technical partner.
Yurii Kuzmin, Shakhtar Trading LLC Director:
"A modern football club is a system of interacting and complementary divisions. One of them is a brand store, without which it is simply impossible to imagine a modern club. This is the place where the fans get the opportunity to be a part of their favourite club, to show their loyalty, to feel their commitment to the club. It was the desire to create this kind of place that prompted the opening of the FC Shakhtar Store."
Tatyana Kovalenko, Puma Ukraine Marketing Manager:
"The opening of the store is primarily about the prestige and image of the two brands. Presently, Puma has many collaborations with big teams, all of them have fan shops. Together with Shakhtar, we tried to create a store of a global European level so that it would meet international standards. This is just the beginning, we will develop further. It’s just high season now. I think the fans will be happy to come to the stadium and see the FC Shakhtar Store here. Puma designers worked on the store layout and style in line with the club identity. We tried to place here the largest stock of our collaborative clothing and footwear. Moreover, just the Puma brand range and Shakhtar products are presented here. Any football fan can find here everything they need."
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