Shakhtar and FAVBET: the first year of partnership
Wednesday, August 7, 2024
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FAVBET became the title partner of FC Shakhtar just over a year ago
Today FC Shakhtar and FAVBET summed up the results of the first season of cooperation.
Dmytro Kyrylenko, FC Shakhtar Commercial Director:
– This year was not easy for our team, but we showed the Miners’ true character and the will to win. We changed the coach in the middle of the season for the first time in the history of the club and still won the UPL title and the Ukraine Cup in the end. Our first season of partnership also brought wild emotions from Shakhtar's win against Barcelona in the Champions League. We are delighted to start the 2024/25 season with a new PUMA kit which, like last season, will feature the logo of our title partner FAVBET.
Denys Yakymov, FAVBET Sports Marketing Director:
– For the FAVBET company, our first year of cooperation with Shakhtar was full of vivid emotions from the play and victories. Active work was carried out in various directions during the year of cooperation: FAVBET was presented during Shakhtar matches and on our partner's social networks, we conducted joint fan engagement activities, Shakhtar players took an active part in shooting videos and images, including for FAVBET's large-scale promotional campaign SPORT WILL SUPPORT YOU. Later, visuals with players and legends of the club were placed all over Kyiv, on the Internet and TV channels. We are confident that each new season will bring even more excitement for the fans and encourage them to support sports.
The partners also discussed the implemented projects and future plans for promoting sports through the FAVBET company within the memorandum signed in July 2023, which established their global brand cooperation.
Dmytro Kyrylenko, FC Shakhtar Commercial Director:
– This year was not easy for our team, but we showed the Miners’ true character and the will to win. We changed the coach in the middle of the season for the first time in the history of the club and still won the UPL title and the Ukraine Cup in the end. Our first season of partnership also brought wild emotions from Shakhtar's win against Barcelona in the Champions League. We are delighted to start the 2024/25 season with a new PUMA kit which, like last season, will feature the logo of our title partner FAVBET.
Denys Yakymov, FAVBET Sports Marketing Director:
– For the FAVBET company, our first year of cooperation with Shakhtar was full of vivid emotions from the play and victories. Active work was carried out in various directions during the year of cooperation: FAVBET was presented during Shakhtar matches and on our partner's social networks, we conducted joint fan engagement activities, Shakhtar players took an active part in shooting videos and images, including for FAVBET's large-scale promotional campaign SPORT WILL SUPPORT YOU. Later, visuals with players and legends of the club were placed all over Kyiv, on the Internet and TV channels. We are confident that each new season will bring even more excitement for the fans and encourage them to support sports.
The partners also discussed the implemented projects and future plans for promoting sports through the FAVBET company within the memorandum signed in July 2023, which established their global brand cooperation.