New FC Shakhtar kits
Friday, July 5, 2024
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Fans will be able to purchase new outfits from July 5
FC Shakhtar and the club's technical partner PUMA, within the already traditional cooperation that began back in 2020, present the new 2024/25 kits, which convey the Forever.Faster tagline on the football field.
The sports brand is writing a new history, applying the knowledge and experience of many generations of Ukrainian players, club employees and fans, attracting professionals from all over the world.
Players and fans can expect 3 designs: home and away kits made in the club's traditional colours and designed for the most comfortable play, regardless of the match venue, along with Shakhtar's first-ever football kit in national colours.
Serhii Palkin, FC Shakhtar CEO:
– Our partnership with the global PUMA brand has been going on for three years now, and we are completely satisfied with this cooperation. Shakhtar and PUMA are recognized leaders in their fields, so we give a lot to each other and achieve success and great accomplishments together. I am sure that the new PUMA kits will be liked by the team's fans and will become a symbol of Shakhtar's new victories and achievements in the 2024/25 season.
Volodymyr Horobets, PUMA CEO in Ukraine and Scandinavian countries:
– PUMA has been creating innovative outfits for the world's best athletes and teams for 75 years. We are proud of our partnership with FC Shakhtar and highly appreciate the trust placed in the PUMA brand by the players and management of the club. This season, the club's players and fans can expect three kit designs, each of which is an embodiment of modern technologies and traditions of the club. The first two kits are made in the traditional colours of the club and emotionally convey the symbols of the team. For the first time in the history of the club, the third kit is created in the national colours of Ukraine, making it special and a matter of pride.
At PUMA, we believe that high-quality outfit is not just clothing, but a tool that helps players perform brilliantly and win. The basis of the new 2024/25 kits is the innovative ULTRAWEAVE technology. ULTRAWEAVE is an ultralight, engineered fabric created using high-precision weaving techniques. Its construction features a structured, 4-way stretch that reduces weight and friction. It's all about being faster and stronger on the football field.
Congratulations to the players and fans of the club on the start of the new season! May it be bright and successful for FC Shakhtar. We look forward to new victories together with you!
The main idea ofthe video campaign for the presentation of the new kits was to reflect the history of the fans who live through the formation of the club, victories and difficult moments, remaining loyal to it. The love for your club starts from childhood, when you go to a match with your parents for the first time and get emotions that remain outside the football stands for a lifetime.
You can buy the new kits from July 5 at the FC Shakhtar shop shop.shakhtar.com, the PUMA-branded chain stores and on the official website ua.puma.com, as well as at the stores of PUMA's official partners Megasport and Intersport.
The sports brand is writing a new history, applying the knowledge and experience of many generations of Ukrainian players, club employees and fans, attracting professionals from all over the world.
Players and fans can expect 3 designs: home and away kits made in the club's traditional colours and designed for the most comfortable play, regardless of the match venue, along with Shakhtar's first-ever football kit in national colours.
Serhii Palkin, FC Shakhtar CEO:
– Our partnership with the global PUMA brand has been going on for three years now, and we are completely satisfied with this cooperation. Shakhtar and PUMA are recognized leaders in their fields, so we give a lot to each other and achieve success and great accomplishments together. I am sure that the new PUMA kits will be liked by the team's fans and will become a symbol of Shakhtar's new victories and achievements in the 2024/25 season.
Volodymyr Horobets, PUMA CEO in Ukraine and Scandinavian countries:
– PUMA has been creating innovative outfits for the world's best athletes and teams for 75 years. We are proud of our partnership with FC Shakhtar and highly appreciate the trust placed in the PUMA brand by the players and management of the club. This season, the club's players and fans can expect three kit designs, each of which is an embodiment of modern technologies and traditions of the club. The first two kits are made in the traditional colours of the club and emotionally convey the symbols of the team. For the first time in the history of the club, the third kit is created in the national colours of Ukraine, making it special and a matter of pride.
At PUMA, we believe that high-quality outfit is not just clothing, but a tool that helps players perform brilliantly and win. The basis of the new 2024/25 kits is the innovative ULTRAWEAVE technology. ULTRAWEAVE is an ultralight, engineered fabric created using high-precision weaving techniques. Its construction features a structured, 4-way stretch that reduces weight and friction. It's all about being faster and stronger on the football field.
Congratulations to the players and fans of the club on the start of the new season! May it be bright and successful for FC Shakhtar. We look forward to new victories together with you!
The main idea ofthe video campaign for the presentation of the new kits was to reflect the history of the fans who live through the formation of the club, victories and difficult moments, remaining loyal to it. The love for your club starts from childhood, when you go to a match with your parents for the first time and get emotions that remain outside the football stands for a lifetime.
You can buy the new kits from July 5 at the FC Shakhtar shop shop.shakhtar.com, the PUMA-branded chain stores and on the official website ua.puma.com, as well as at the stores of PUMA's official partners Megasport and Intersport.