Shakhtar received four SBC Ukraine Awards 2025 honours
Sunday, December 21, 2025
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The Club was recognised for achievements in sports marketing
On December 20, a formal SBC Ukraine Awards 2025 ceremony took place in Kyiv, honouring the best representatives of sports marketing in Ukraine. The winners were selected across 23 categories covering various areas: digital campaigns, brand management and communications, sponsorship collaborations, social initiatives and more.
FC Shakhtar became one of the main triumphants of the awards, receiving 4 honours: Digital Team of the Year, PR Project of the Year for the presentation of Arda Turan as Shakhtar’s new head coach, Promo of the Year for the joint 2024/25 kit launch with PUMA and Activation of the Year for the inclusive Moving for the Future campaign with Traumeel S Gel.
Overall, the event was attended by around 400 guests, while the winners were determined by 103 jury members – leading representatives of the sports industry, marketing, media, analytics and the corporate sector. The competition featured projects implemented between December 1, 2024 and November 30, 2025.
FC Shakhtar became one of the main triumphants of the awards, receiving 4 honours: Digital Team of the Year, PR Project of the Year for the presentation of Arda Turan as Shakhtar’s new head coach, Promo of the Year for the joint 2024/25 kit launch with PUMA and Activation of the Year for the inclusive Moving for the Future campaign with Traumeel S Gel.
Overall, the event was attended by around 400 guests, while the winners were determined by 103 jury members – leading representatives of the sports industry, marketing, media, analytics and the corporate sector. The competition featured projects implemented between December 1, 2024 and November 30, 2025.