Shakhtar and Parallel: renewal of partnership
Wednesday, January 8, 2025
|
The club resumes cooperation with the fuel partner
FC Shakhtar and the nationwide filling stations network under TM Parallel announced the renewal of their partnership. The club and the filling stations network already had experience of effective collaboration in the period from 2008 to 2014, which is memorable for many different events for fans and customers, loyalty programmes, a bright advertising campaign with the participation of Shakhtar players and, most importantly, joint victories.
In 2025, the parties decided to renew the partnership to offer Shakhtar fans the quality fuel and high service again. The cooperation is intended to last for 2.5 years and provides for placement of the Parallel logo on the Miners’ kit, advertisements during home matches, loyalty programmes, as well as activation on the club’s social media.
In 2025, the parties decided to renew the partnership to offer Shakhtar fans the quality fuel and high service again. The cooperation is intended to last for 2.5 years and provides for placement of the Parallel logo on the Miners’ kit, advertisements during home matches, loyalty programmes, as well as activation on the club’s social media.
Our brands have many common values that will motivate us to move forward – to new victories!
Dmytro Kyrylenko, FC Shakhtar Commercial Director:
– We remember the times when back in 2008 we started a partnership with Parallel, which brought joy to our fans with pleasant events for 6 years and accompanied one of the brightest stages in the history of the club, with special fondness. Let me remind you that back then we were the first who issued collectible fuel coupons with images of our players in 2012, before the start of the UEFA Champions League. The coupons were stylized as real banknotes, and collectors are looking for an opportunity to buy them at auctions even now. We also like the ambitious goals of our partner, which continues to develop and modernise its business, despite all the current hardships. Our brands have many common values that will motivate us to move forward – to new victories!
– We remember the times when back in 2008 we started a partnership with Parallel, which brought joy to our fans with pleasant events for 6 years and accompanied one of the brightest stages in the history of the club, with special fondness. Let me remind you that back then we were the first who issued collectible fuel coupons with images of our players in 2012, before the start of the UEFA Champions League. The coupons were stylized as real banknotes, and collectors are looking for an opportunity to buy them at auctions even now. We also like the ambitious goals of our partner, which continues to develop and modernise its business, despite all the current hardships. Our brands have many common values that will motivate us to move forward – to new victories!
Parallel has always been with Shakhtar during the most important moments, when the team reached their greatest peaks in the history of the club, therefore, we have common values and a unified vision of the future
Oleksandr Dubinin, CEO of the filling stations network under TM Parallel:
– Parallel has always been with Shakhtar during the most important moments, when the team reached their greatest peaks in the history of the club, therefore, we have common values and a unified vision of the future. While the club wins its trophies on the football field, we provide the Ukrainians with high-quality European fuel and develop the filling station chain by opening new stations and involving partners. We are sure that renewal of our partnership will become a guarantee of new achievements and believe that we will witness new spectacular victories of Shakhtar in both the Ukrainian and international arenas together with millions of fans.
– Parallel has always been with Shakhtar during the most important moments, when the team reached their greatest peaks in the history of the club, therefore, we have common values and a unified vision of the future. While the club wins its trophies on the football field, we provide the Ukrainians with high-quality European fuel and develop the filling station chain by opening new stations and involving partners. We are sure that renewal of our partnership will become a guarantee of new achievements and believe that we will witness new spectacular victories of Shakhtar in both the Ukrainian and international arenas together with millions of fans.
Start Slideshow
