Shakhtar and PUMA present the 2026/27 third kit
Sunday, August 2, 2026
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Another addition to the team's collection for the new season
FC Shakhtar, together with the club's technical partner PUMA, have unveiled the club's third kit for the 2026/27 season. The design features a black base with orange accents, delivering a clean, minimalist look that fans have long been waiting for. The standout detail of the new kit is the holographic Shakhtar crest and PUMA logos, which change colour depending on the light and viewing angle.
The new kit is presented not just by brand ambassadors, but by a true community – friends of both brands. The campaign featured Shakhtar women's team footballer Viktoriia Holovach, Shakhtar Stalevi amputee football team player Dmytro Mykhasiuk, as well as musicians and artists: Kurgan & Agregat, Pylyp Koliadenko, OTOY, Roman Bakhariev, drummer Artur Frolov, creator Rosali and influencer Iryna Vakhitova. Together, they reflect the central idea: the new kit belongs to everyone who lives and breathes football culture and supports the club.
The new kit is presented not just by brand ambassadors, but by a true community – friends of both brands. The campaign featured Shakhtar women's team footballer Viktoriia Holovach, Shakhtar Stalevi amputee football team player Dmytro Mykhasiuk, as well as musicians and artists: Kurgan & Agregat, Pylyp Koliadenko, OTOY, Roman Bakhariev, drummer Artur Frolov, creator Rosali and influencer Iryna Vakhitova. Together, they reflect the central idea: the new kit belongs to everyone who lives and breathes football culture and supports the club.
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