FC Shakhtar and Sokovynka: Academy title partner
Thursday, July 23, 2026
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The Miners deepen their partnership with Carpathian Mineral Waters
FC Shakhtar Donetsk and the Sokovynka brand have signed a partnership agreement that will run for the next two seasons. Under the deal, the soft drinks brand of Carpathian Mineral Waters will become the title partner of the FC Shakhtar Academy.
The partnership includes the Sokovynka logo appearing on the playing kits of all Shakhtar Academy teams, the brand's integration into the club's communications, joint projects, content featuring Academy players and a range of fan engagement activities aimed at increasing the brand's awareness among supporters.
Dmytro Kyrylenko, Commercial Director of FC Shakhtar Donetsk:
– We are delighted to begin our partnership with Sokovynka, a brand of Carpathian Mineral Waters. This partnership is of particular importance to us because the company is investing not only in sport but also in the future of Ukrainian children.
It is especially significant that this is one of the few occasions in the history of Ukrainian football when a commercial B2C brand has become the official title partner of a football academy. At present, the Shakhtar Academy will be the only football academy in Ukraine with a B2C title partner. This shows that businesses increasingly recognise the value of developing youth football and supporting the next generation of Ukrainian athletes.
We are sincerely grateful to Sokovynka and Carpathian Mineral Waters for their trust in our Academy, our young players and our vision for the future. Partnerships like this help create better conditions for the development of young footballers while also setting an example of socially responsible business investing in Ukraine's future.
We have many joint projects and activities ahead for our Academy players, their families and our supporters. I am confident this partnership will become an important milestone in the development of the Shakhtar Academy brand, the promotion of youth football and the creation of new opportunities for the future stars of Ukrainian football.
Serhii Ustenko, CEO of Carpathian Mineral Waters:
– For Sokovynka, partnering with the FC Shakhtar Academy is an opportunity to contribute to the future of Ukrainian sport. We believe that supporting children who work towards their dreams every day is an important investment in a new generation of strong, determined and healthy Ukrainians.
It is particularly valuable for us to become part of the Academy's ecosystem, which not only develops talented footballers but also builds character, discipline and team spirit. We want the Sokovynka brand to be associated with an active lifestyle, positive emotions and support for family values.
We have many joint projects ahead that will help bring the brand closer to Ukrainian families while giving Academy players and their supporters even more memorable moments. We are delighted to begin this journey with FC Shakhtar and are confident that our partnership will be successful and long-lasting.
Background
Sokovynka is a soft drinks brand of Carpathian Mineral Waters. Made with natural mineral water and fruit juice, the drink perfectly combines taste and goodness, helps maintain the body's vitality and effectively quenches thirst. Its beneficial properties are enhanced by the balanced trace element composition of the mineral water.
Product benefits: Karpatska Dzherelna natural mineral water, only natural ingredients, only natural sugar, stylish modern bottle and label design, a well-balanced product range and the most popular flavours.
The partnership includes the Sokovynka logo appearing on the playing kits of all Shakhtar Academy teams, the brand's integration into the club's communications, joint projects, content featuring Academy players and a range of fan engagement activities aimed at increasing the brand's awareness among supporters.
Dmytro Kyrylenko, Commercial Director of FC Shakhtar Donetsk:
– We are delighted to begin our partnership with Sokovynka, a brand of Carpathian Mineral Waters. This partnership is of particular importance to us because the company is investing not only in sport but also in the future of Ukrainian children.
It is especially significant that this is one of the few occasions in the history of Ukrainian football when a commercial B2C brand has become the official title partner of a football academy. At present, the Shakhtar Academy will be the only football academy in Ukraine with a B2C title partner. This shows that businesses increasingly recognise the value of developing youth football and supporting the next generation of Ukrainian athletes.
We are sincerely grateful to Sokovynka and Carpathian Mineral Waters for their trust in our Academy, our young players and our vision for the future. Partnerships like this help create better conditions for the development of young footballers while also setting an example of socially responsible business investing in Ukraine's future.
We have many joint projects and activities ahead for our Academy players, their families and our supporters. I am confident this partnership will become an important milestone in the development of the Shakhtar Academy brand, the promotion of youth football and the creation of new opportunities for the future stars of Ukrainian football.
Serhii Ustenko, CEO of Carpathian Mineral Waters:
– For Sokovynka, partnering with the FC Shakhtar Academy is an opportunity to contribute to the future of Ukrainian sport. We believe that supporting children who work towards their dreams every day is an important investment in a new generation of strong, determined and healthy Ukrainians.
It is particularly valuable for us to become part of the Academy's ecosystem, which not only develops talented footballers but also builds character, discipline and team spirit. We want the Sokovynka brand to be associated with an active lifestyle, positive emotions and support for family values.
We have many joint projects ahead that will help bring the brand closer to Ukrainian families while giving Academy players and their supporters even more memorable moments. We are delighted to begin this journey with FC Shakhtar and are confident that our partnership will be successful and long-lasting.
Background
Sokovynka is a soft drinks brand of Carpathian Mineral Waters. Made with natural mineral water and fruit juice, the drink perfectly combines taste and goodness, helps maintain the body's vitality and effectively quenches thirst. Its beneficial properties are enhanced by the balanced trace element composition of the mineral water.
Product benefits: Karpatska Dzherelna natural mineral water, only natural ingredients, only natural sugar, stylish modern bottle and label design, a well-balanced product range and the most popular flavours.