Shakhtar and BETON: new title sponsor of the club
Sunday, May 3, 2026
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Presentation of the partnership will take place during the Ukrainian Clasico
FC Shakhtar Donetsk and the Ukrainian licensed operator working under the BETON brand have signed a cooperation agreement. Under the terms of the three-year contract, the brand receives the status of the club’s title sponsor. The partnership officially begins on May 3, 2026 – the team will first take to the pitch with the new sponsor’s logo in the Ukrainian Clasico on this day.
Dmytro Kyrylenko, FC Shakhtar Commercial Director:
– We welcome BETON as the title sponsor of FC Shakhtar and view this sponsorship as a strategic partnership aimed at the systematic development of Ukrainian football as a whole. It is important for us to build long-term relationships with sponsors who share our values, ambitions and vision for the future: brand development, strengthening engagement with fans and creating new commercial opportunities even in conditions of increased complexity. It is symbolic that this stage of cooperation begins on the eve of the club’s 90th anniversary – as a starting point for a new growth cycle for Shakhtar. We are confident that together with BETON we will be able to implement large-scale projects that will bring added value to our fans, sponsors and the entire football industry of Ukraine.
The sponsorship includes the placement of the BETON logo on part of Shakhtar’s kit.
“We are pleased to become part of the history of a legendary club whose character, discipline and structure have formed the basis of great victories. It is important for us to work together with Shakhtar, as we unite to develop a transparent sporting culture and build a strong foundation for new success stories,” stated SITIKOD operating under the BETON brand.
Background
SITIKOD LLC working under the BETON brand is a licensed Ukrainian operator in the field of online casino and betting activities. The company develops a transparent business model and implements advanced technological standards of responsible gaming. As a socially responsible business, BETON focuses on systematic support for Ukrainian sport at all levels.
Dmytro Kyrylenko, FC Shakhtar Commercial Director:
– We welcome BETON as the title sponsor of FC Shakhtar and view this sponsorship as a strategic partnership aimed at the systematic development of Ukrainian football as a whole. It is important for us to build long-term relationships with sponsors who share our values, ambitions and vision for the future: brand development, strengthening engagement with fans and creating new commercial opportunities even in conditions of increased complexity. It is symbolic that this stage of cooperation begins on the eve of the club’s 90th anniversary – as a starting point for a new growth cycle for Shakhtar. We are confident that together with BETON we will be able to implement large-scale projects that will bring added value to our fans, sponsors and the entire football industry of Ukraine.
The sponsorship includes the placement of the BETON logo on part of Shakhtar’s kit.
“We are pleased to become part of the history of a legendary club whose character, discipline and structure have formed the basis of great victories. It is important for us to work together with Shakhtar, as we unite to develop a transparent sporting culture and build a strong foundation for new success stories,” stated SITIKOD operating under the BETON brand.
Background
SITIKOD LLC working under the BETON brand is a licensed Ukrainian operator in the field of online casino and betting activities. The company develops a transparent business model and implements advanced technological standards of responsible gaming. As a socially responsible business, BETON focuses on systematic support for Ukrainian sport at all levels.