New kit

The technical preparation took the shooting crew about a fortnight.

- The main idea was suggested by the football club Shakhtar. We wanted to integrate the championship topic into it, - says the director Marian Bushan. - We decided to base everything around the golden season and the famous press conference of Fonseca, in which the footballers sprayed champagne and celebrated their success. This will be the main theme of the video, with those things being present in every frame.
 
The climber Tatyana Yalovchak took part in the shooting. She has conquered seven major peaks worldwide, including Everest. The Olympic champion in artistic gymnastics Oleh Vernyaev and the famous television presenter Andrii Bednyakov also took part in the shooting. All of them have been old supporters of Shakhtar. Their positive approach and energy made the many-hour shooting outstanding and interesting.

- The new kit always involves a plot and some expectations, that’s fascinating. I think the fans will be pleasantly surprised, - says Tatyana Yalovchak. – I’ve got a personalised shirt of the club, and now I’ll have the new kit. This gives you a sense of belonging to the team. Everyone wearing a kit of the favourite club can call themselves Shakhtar players.

- It's not every day that you get the opportunity to star in a promo of your favourite team, so I willingly agreed, - Oleh Vernyaev shares his thoughts. - The process of filming was long and tough, but I hope the fans will like the video, just like the kit itself. I can say that this is an entirely new and very original design the Miners didn’t have before.

- I like the fact that Shakhtar makes such cool and interesting presentations image wise. This is the regular practice of the best European clubs, including, no doubt, the Miners, - Andrii Bednyakov points out. – I can say about the new kit that it’s unusual, but I’m not going to reveal every detail – let’s keep the fans in suspense. Just wait a bit!
 
The first to try on the new kit were, as it should be, the players of Shakhtar - goalkeeper Andriy Pyatov and midfielder Taras Stepanenko.

- It turned out to be a really unusual and funny filming, especially in such a great and friendly company! I’ve never ever experienced such a presentation of the new kit in my career, - Andriy Pyatov shares his emotions. - It’s good that the club approaches such seemingly simple things in the unhackneyed way. That’s an interesting experience they use in Europe. The outfit itself is very specific. I suppose everyone will be surprised and soon be able to appreciate it themselves.

- The more creative is the club in its approaching the presentation of the player kit, the bigger interest it causes among the viewing audience and fans. I can say that the video will be jolly and funny, because this very kind of atmosphere was present on the set, - Taras Stepanenko is saying. - As for the kit itself, it features slightly unusual colours for us: previously, we normally had a black-and-orange home kit and a white away one, but now we’ve got a completely new colour with a special meaning. At the same time, the kit remains high-tech and innovative, as is always the case with Nike. It’s important that it remains lightweight and convenient for the players, also being visually attractive for the spectators. I’m sure that when wearing it, we’ll continue to deliver some spectacular performance and make the fans happy.
 
Presentation of the promo video of FC Shakhtar’s new kit will take place on the eve of the team's first away match in late July. Stay tuned for updates at the club’s official site shakhtar.com.
 
This is a reminder that on July 28, the Miners will play their opening home game in the league vs Arsenal-Kyiv.
 
Season tickets for the season are already available. Among those fans who purchase a season ticket through July 8, they will draw two sets of the away kit. The names of the winners will be announced on Monday, July 9. After the presentation, the lucky ones will be the first to receive the Shakhtar player kit as a gift.