Stepanenko and Matviienko at BRSM-Nafta filling station

The event took place at a petrol station in Kyiv at the following address: 12B Oleny Telihy.
 
‘Supermarket with petrol station’ format
 
The well-known fuel brand announced comprehensive strategic changes in its operation which comprises transforming the format of filling stations and the fastest and most professional customer service. These days, the filling stations BRSM-Nafta provide not only high-quality fuel, but also a place where you can find everything for your domestic needs.

Oleksandr Melnychuk, BRSM-Nafta Strategic Development Department Director:
 
“As part of our mission to take care of people and vehicles, we also join in supporting sports. FC Shakhtar are the champions. Our philosophies are similar: we strive to achieve top results. Our strategy is to shape the perception of a filling station not as a petrol station with a supermarket, but as a supermarket with a gas station. We see that customers like this format: they can purchase all goods right here and not go anywhere else. Currently, we are introducing a loyalty programme for all Shakhtar fans. Very soon, everyone who uses the club’s mobile application will enjoy some advantages of the BRSM-Nafta network throughout Ukraine - the substantial discounts on fuel.”
 
Shakhtar players Taras Stepanenko and Mykola Matviienko took part in the grand opening of the sixth supermarket at the BRSM-Nafta filling stations.

“I suppose that the cooperation will be fruitful, on the mutually beneficial terms, because BRSM-Nafta are filling stations of a great level, and Shakhtar is the No.1 football brand in Ukraine,” said the Shakhtar midfielder Taras Stepanenko. “Firstly, each of our fans who refuel here comes and sees the colours of their team. Secondly, you can install the application (FC Shakhtar on Google Play and App Store) and get a discount on fuel. This is a good path for both brands. It’s important for me that there’s a supermarket here because sometimes you are just in a hurry to go home or attend a training session. While they refuel your vehicle, you can have a snack or buy some food. They’ve got a large selection of goods here,

The BRSM-Nafta filling stations already have Shakhtar merchandise range. Plus, quite often, the clients can meet Shakhtar players there, take pictures with them or get an autograph, just like today.

“Everything here is done in a great and efficient way,” pointed out Mykola Matviienko. “I had a snack here, in just a couple of minutes they prepared a coffee and a hot dog for me, plus I had a delicious croissant. It’s important that everything works as quickly as possible. And it's cool that our fans will be able to get discounts on petrol!”