A presentation of the new Shakhtar kits took place in Kyiv on July 15
The large-scale event was organized at the Ukrainian House which was specially decorated on this day with large banners featuring the logos of Shakhtar and Puma.
Orange and black kits
Season ticket holders, the club representatives, Shakhtar players, reporters and other guests received invitations to the presentation. In total, about 700 people gathered in the hall. The club was broadcasting the event live on its official YouTube channel.
“A new stage in the history of Shakhtar awaits us. During the five years of our collaboration with Puma, we will work together with our partner every day to create high-quality and beautiful items for our fans,” said Dmitriy Kirilenko, Shakhtar Commercial Director. “We signed the contract back in 2020, simultaneously launching the design development process. The kits reflect the traditions of the club. It will be evaluated by our fans when they buy it at the store and come to the stadium in it.”
The main event that began at exactly 21:30, was preceded by a countdown laser show, a stylish promo video and a performance by street characters wearing Shakhtar shirts and Puma lifestyle clothes. And then the players came out to the centre. The new kits were presented by Andriy Pyatov, Taras Stepanenko, Mykola Matviienko, Alan Patrick, Anatolii Trubin, Mykhailo Mudryk and two female players Nadiia Veherych and Oleksandra Krevska.
Technology and style
As we reported earlier, the new Puma kits combine the traditions of miners and modern trends. The first kit is orange, the second one is black. Both shirts have vertical stripes and coal texture.
“Puma recreates this outfit going back to the origins and history of FC Shakhtar. The design clearly shows the club's attitude to the Donetsk region, marks and various features that remind us of the coal industry,” pointed out Stanyslav Dorozhan, Puma expert in training and development. “As far as technology is concerned, we identified three points as fundamental in the course of creation of this collection: comfort, lightness and dryness. A football player should not be distracted by anything during the game, nothing should hinder his or her movements. The kits will provide unrivalled airing. Mesh elements are located next to the most active areas of the body. Under high loads, the kits will keep players cool and dry even in the toughest matches.”
Puma Ukraine Marketing Manager Tatyana Kovalenko stressed that when preparing the advertising campaign and presentation, the goal was to bring football and street style together, she also spoke about the similarity of the partners' philosophies:
“Collaboration with Shakhtar is really important for us. All over the world, Puma have signed agreements with great teams, especially in Europe. And Shakhtar is the top team in Ukraine. Our philosophies are very similar. This is a modern club. Our slogan is Forever Faster, and it seems to me that Shakhtar are also Forever Faster in decision-making. The outfit is really bright and perfectly characterizes Shakhtar. I believe the fans will really like it. Let me lift the curtain on it: we’ve been actively preparing for the next year, and it will also be incredible! In terms of advertising and presentation, football has already permeated street culture. Today a football jersey is for each of us. You can wear a Shakhtar shirt while riding a motorcycle, doing street sports, spray-painting graffiti, going to parties, because it's stylish!”
Starting from July 16, fans will be able to purchase Shakhtar kits from the club’s online store. And the team’s first competitive match in the new outfit has been scheduled for July 24 - in the opening round of the Premier League, the Orange-and-Blacks will host Inhulets.
Orange and black kits
Season ticket holders, the club representatives, Shakhtar players, reporters and other guests received invitations to the presentation. In total, about 700 people gathered in the hall. The club was broadcasting the event live on its official YouTube channel.
“A new stage in the history of Shakhtar awaits us. During the five years of our collaboration with Puma, we will work together with our partner every day to create high-quality and beautiful items for our fans,” said Dmitriy Kirilenko, Shakhtar Commercial Director. “We signed the contract back in 2020, simultaneously launching the design development process. The kits reflect the traditions of the club. It will be evaluated by our fans when they buy it at the store and come to the stadium in it.”
The main event that began at exactly 21:30, was preceded by a countdown laser show, a stylish promo video and a performance by street characters wearing Shakhtar shirts and Puma lifestyle clothes. And then the players came out to the centre. The new kits were presented by Andriy Pyatov, Taras Stepanenko, Mykola Matviienko, Alan Patrick, Anatolii Trubin, Mykhailo Mudryk and two female players Nadiia Veherych and Oleksandra Krevska.
Technology and style
As we reported earlier, the new Puma kits combine the traditions of miners and modern trends. The first kit is orange, the second one is black. Both shirts have vertical stripes and coal texture.
“Puma recreates this outfit going back to the origins and history of FC Shakhtar. The design clearly shows the club's attitude to the Donetsk region, marks and various features that remind us of the coal industry,” pointed out Stanyslav Dorozhan, Puma expert in training and development. “As far as technology is concerned, we identified three points as fundamental in the course of creation of this collection: comfort, lightness and dryness. A football player should not be distracted by anything during the game, nothing should hinder his or her movements. The kits will provide unrivalled airing. Mesh elements are located next to the most active areas of the body. Under high loads, the kits will keep players cool and dry even in the toughest matches.”
Puma Ukraine Marketing Manager Tatyana Kovalenko stressed that when preparing the advertising campaign and presentation, the goal was to bring football and street style together, she also spoke about the similarity of the partners' philosophies:
“Collaboration with Shakhtar is really important for us. All over the world, Puma have signed agreements with great teams, especially in Europe. And Shakhtar is the top team in Ukraine. Our philosophies are very similar. This is a modern club. Our slogan is Forever Faster, and it seems to me that Shakhtar are also Forever Faster in decision-making. The outfit is really bright and perfectly characterizes Shakhtar. I believe the fans will really like it. Let me lift the curtain on it: we’ve been actively preparing for the next year, and it will also be incredible! In terms of advertising and presentation, football has already permeated street culture. Today a football jersey is for each of us. You can wear a Shakhtar shirt while riding a motorcycle, doing street sports, spray-painting graffiti, going to parties, because it's stylish!”
Starting from July 16, fans will be able to purchase Shakhtar kits from the club’s online store. And the team’s first competitive match in the new outfit has been scheduled for July 24 - in the opening round of the Premier League, the Orange-and-Blacks will host Inhulets.
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